Instagram Influencers Should Know These Things

author-thumbnail Grover Collins

BY Grover Collins

Founder & Managing Member

The number of career-Instagram Influencers is growing as tech-savvy people climb the ranks. It can be prosperous if done correctly.

Instagram (Social Media) Influencer. noun. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach

What is an influencer?

If this is a foreign concept to you, you’re in for a wild read when you discover many instagram influencers are charging between $5,000 and $25,000 for a single sponsored post. Why would brands be willing to pay that much? Because it works.

Recently, Instagram hit the one billion mark for active users. That’s a lot of potential for brand-name companies to reach more target consumers. However, not every Instagram user can start billing companies when they tag their favorite pair of jeans! Companies look for users with 10k or more followers. That takes dedication and time. Companies locate a list of Instagram influencers right for their brand. Then, the company will send contracts listing the terms of the agreement. This will lay out compensation and requirements for the post.

How instagram influencers make money

Instagram influencers are relatively few and far between considering the number of active users on the site daily. However, the number of influencers is growing as tech-savvy people climb the ranks. It truly is a business and can be a prosperous one if done correctly.

First, you should have a lawyer look over your contracts for sponsorships. Whether you are receiving free merch or cash money, it’s still a business transaction and should be treated as such. You want to protect yourself in the event of a breach of contract by either party.

Second, you might consider filing for a business license! A great branded company name, the right structure, and official contracts can help you come to the table with more bargaining power.

How to become an instagram influencer

We think this new generation of social media, sponsored posts, and Instagram influencers is awesome. Plus, we’ve helped tons of local businesses protect themselves. Click here to schedule a consultation and start your new career as an influencer.

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